"Mr. Axelrod is often at the president's side; he sits in on policy and national security meetings and is routinely the last person he talks to before making a decision. He directs the administration's external presentation, overseeing polls, focus groups and speeches and appearing on the Sunday shows. Mr. Emanuel describes Mr. Axelrod as "an integrator of the three P's" - press, policy and politics - "and how they make a whole.""
NYT-6/03/10-David Axelrod, Obama's Message Maven, Finds Fingers Pointing at him-http://mobile.nytimes.com/article?a=561211&f=19&p=4
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